I had the price on the side of one of my halftracks. On another forum, I asked about it. I was told this was done in the 1950s to show the soldiers the cost to replace the vehicle.
On my halftrack, I think it was stenciled " COST $21000" . I am not sure if that is the amount, but you get the idia. If I can find photos, I will post the correct amount.
One of the few, Frank USMC RET