In my former life, I did the noise reduction engineering for Fabco trucks. What I found was that the simplest and most important method of noise reduction was to fill all holes in any structure between the listener and the noise source. On a truck, this would be the holes in the floor for the shifter and any floor levers(i.e. put a "boot" around the opening) and sealing any holes in the firewall where things go thru the firewall(throttle linkage, cables, hoses). This seems minor, but you get huge decreases(whole numbers of dB reduction-remember, each 3 dB(A) is a reduction of 1/2 the sound loudness) in sound level for very simple changes.
The second thing is to locate the source of the loudest sound and focus on killing that sound by isolating or enclosing or adding sound deadening. Essentially, the human ear only hears the loudest sound and the other sounds are not heard. If other sounds are more than 10dB(A) quieter than the loudest sound, they completely disappear. They essentially have to be within 3dB(A) of the loudest sound in order to add any noise to the percieved sound level. This is why the above comments about hearing tire or gear noise after adding a muffler. The exhaust level dropped low enough that other noise sources can now be perceived by the ear.
If you want to quiet the truck, you work on each noise source one at a time. Move the sound meter around until you find the loudest area or component and figure out how to kill that sound. After you have killed it, some other noise will now appear and that is the new loudest sound. Sometimes, previous loudest sounds will reappear. For instance, if you added a muffler and now you hear gear noise. If you quiet the gear noise with isolators or floor mats or sound deadening, the exhaust may once again become the loudest noise. Until you make the exhaust quieter again, anything else you do will be futile. The exhaust didn't get any louder, the total overall noise level dropped and the exhaust is quieter than before but it is still louder than anything else.
I have an M818 that I am going to be quieting as a future project and I will be posting each change and its improvement .