Personally, I think its pretty neat; wouldnt mind owning one myself (but then again, I wouldnt mind owning any kind of running vehicle- keep breaking things lol).
I saw this in person a couple of months ago- next to a stock deuce, and talked to the guy who was selling it for a minute- he said the frame was shortened in the rear (I think) something like 2-3 feet, and the axles moved forward. He also had it lifted where the springs attach to the frame, it looked like the section of frame they bobbed in the back had been attached underneath where the springs would normally (normally if it wasnt lifted, that is), and welded up and had a big ol' plate bolting them together too, and the springs were attached to that. I guess what Im trying to picture is they doubled up frame rails where the springs attach, and had the springs attach lower, so the truck sits higher.
Anyways, I thought it was pretty cool, and the guy said he can turn any duece into it for about $7000- hes got a builder down in north florida who does all the work (didnt get any names)
And since its built for playing off-road, a roll bar makes sense, as well as the tank in the bed.