You have a few problems from what I can see in your pictures.
The first BIG one is the black knob on the front of the mechanical governor plate is in the STOP position.
You need to loosen the knob and move it as far as it will toward the START position and then tighten the knob.
The two adjusters for the mechanical governor have had their factory sealing wire removed and someone has messed with their settings making things worse.
The governor spring is in the wrong hole.
Correct Governor Spring Hole. The top of the spring should be hooked into the second hole of the 4 in a row on the arm and NOT the hole at the far end of the arm.
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The top adjustment bolt should be set so the top of the bolt head is ~ 2 cm from the bracket it screws into.
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The bottom adjuster should be set so that the top of the adjuster is ~2.3 cm from where it screws into.
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Here is the "black knob" set to the correct position.
View attachment 824559
Setting the length of the long vertical rod is done once you have the set running and you adjust it to achieve a 5/16" gap between the actuator arms "target" and the magnet. This adjustment is covered in the -13 TM.